WHAT’S KNOWLEDGE GAP TENSION AND WHY DOES IT WORK IN BRANDING?
The trick to making people obsessed with your brand? Leave them wanting more. Let’s talk knowledge gap tension.
What do Fishwife, Chamberlain Coffee, and Graza have in common?
They’re not just selling products, they’re selling a vibe.
CREATIVE CHAMELEONS
You know those girls that morph into every guy they date, well this is that, but approved by us.
THE UNHINGED TIKTOK ERA WE DESERVE
Unhinged storytelling is the new influencer. From olive oil disasters to frat house bake-offs, TikTok has us hooked—and honestly, we’re eating it up.
LOOKALIKE CONTESTS ARE THE UNFILTERED MARKETING WE’VE BEEN WAITING FOR
Lookalike contests? Timmy, Paul, Harry—they’re chaos, fun, and genius marketing. Forget polished ads; fans want real, raw, and relatable. This is the kind of marketing I crave.
THE UNEXPECTED FREEDOM OF BEING A CORPORATE DROPOUT
Corporate, no offense—but sometimes the best lessons come when you step away from the desk.