I’ve always been good at adapting. Growing up, I lived in five different states, constantly packing and unpacking my life while learning how to fit into new places. That constant change shaped me into someone who thrives in the unknown—someone who loves a good challenge and isn’t afraid to start fresh.

That mindset carried over into my career. I didn’t take the most conventional route—I majored in political science, which doesn’t exactly scream “creative career.” But instead of letting that define me, I decided to take matters into my own hands. By sophomore year, I was teaching myself every Adobe platform I could find and diving into internships where I could explore my love for social media and design.

Post-grad life, though, was a bit of a rollercoaster. I explored a few different paths before landing an incredible opportunity with a small, female-founded business in NYC as a Creative Strategist. I didn’t even fully understand what a Creative Strategist did at the time, but I jumped in headfirst. It was uncharted territory—moving beyond the confines of social media roles into a space where I had to think big and create from scratch.

In that role, I learned to craft brand identities, develop campaigns that blend design with storytelling, and build strategies that feel authentic and impactful. I found my rhythm and, more importantly, realized how much I love taking abstract ideas and turning them into something tangible and meaningful.

From studying abroad in London and learning about their approach to work-life balance to navigating the ups and downs of building a career, each step has shaped me into the creative I am today. I’m resourceful, adaptable, and always ready to dive into the next big idea.

Brand Identity Design • Graphic Design & Visual Storytelling • Social Media Strategy & Content Planning • Campaign Conceptualization & Execution • Influencer & Partnership Strategy • Event Planning & Execution • Affiliate Program Strategy • Social Media Analytics & Reporting • Copywriting & Brand Messaging • Creative Direction & Visual Consistency • Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Community Engagement & Growth • Trend Analysis & Market Research • Project Management • Cross-functional Collaboration • Time Management & Multitasking • Problem-Solving & Adaptability