What do Fishwife, Chamberlain Coffee, and Graza have in common?

Here’s what makes them stand out:
- They focus on the lifestyle, not just the product.
- Their packaging is clean but stands out without feeling overdone.
- They bring real personality and humor to categories that are usually pretty boring.
- They build community—you buy in, and suddenly you’re part of something.

Chamberlain Coffee (Easy, Cool Energy)
How they did it:
- Emma Chamberlain’s laid-back vibe made coffee feel fresh and easy.
- The packaging is clean and instantly recognizable.
- It’s more than just coffee—there’s matcha, instant packs, and collabs.
- Marketing that taps into everything from morning routines to cozy nights in.
Why it works:
- Makes specialty coffee feel accessible.
- Packaging that’s perfect for your feed.
- Built around a loyal community.

Fishwife (Canned Fish Done Right)
How they did it:
- Retro-inspired packaging that’s elevated but still playful.
- Made canned fish cool with a “coastal granddaughter” aesthetic.
- Limited-edition flavors and chef collabs create exclusivity.
Why it works:
- Turned canned fish into a lifestyle, not just a snack.
- Packaging that fits right into your Instagram feed.
- Built around a vibe, not just a product.

Graza (Olive Oil, But Different)
How they did it:
- Squeeze bottle innovation made olive oil easier to use.
- Minimalist packaging that stands out but still feels practical.
- A conversational tone that makes olive oil feel approachable.
- Tapped into influencer culture to stay relevant.
Why it works:
- Made olive oil feel like part of your everyday routine.
- Packaging that’s practical and Instagram-worthy.
- Leveraged influencer marketing to stay in the conversation.