DOUBLE BLACK SPORT

As part of The Conduite team, I’ve worked on Double Black Sport, a ski-adjacent brand with a focus on activewear. I started their affiliate program, collaborating with well-known influencers like Robert Rausch, Liv Schmidt, and pro skier Jonathan Buckhouse. I also launched a new program for microinfluencers to help expand the brand’s reach. Additionally, I initiated a brand activation with Saint Spritz, connecting the worlds of activewear and luxury beverages. My focus has been on creating content that authentically blends these partnerships, ensuring impactful and engaging visuals. Also, I created viral content that garnered over 420K views, one video significantly enhancing engagement and boosting our following from 200 to over 1,000 overnight.