MONTAUK GENERAL STORE X CULTURE FROZEN YOGURT

For this iconic brand activation, put on by The Conduite in celebration of Women’s Week, I had the amazing opportunity to leverage my connection to bring Montauk General Store into the fold. As a brand I’ve long admired, it was incredible to collaborate with them alongside Culture Frozen Yogurt. Together, we celebrated women in business by partnering with four other incredible female-founded NYC businesses—Fill Your Tank, The Stoop Club, Bedford Vintage, and PJs by PJ. I pitched the concept and played a key role in bringing it to life, ensuring every detail stayed true to each brand’s vibe. I was behind the lens, capturing the event through video and photography, and designed the graphics showcased throughout the activation. The week-long event, which sold out every day, featured a special merch drop in collaboration with Culture Frozen Yogurt. With publications like Average Socialite and Food52 attending, my content helped capture the energy of the event and highlight the powerful collaboration between Montauk General Store and Culture Frozen Yogurt, making the activation a huge success.